Bogie Thoughts

The folks from eTix and Black Bear Casino let me know that they’re “excited to welcome [me] to Black Bear Casino Resort [tonight] to see Dwight Yoakam! To help make [my] visit as smooth and enjoyable as possible, here are a few helpful reminders:” Great, but when I click that
» Read Don’t go halfway on customer experience …

(and other helpful advice in dealing with our robot overlords) While I find generative AI content like artwork, videos, and prose unexpectedly lacking in humanity, I’m bullish on AI as a revolutionary technological advance. That’s because what it has shown in 2026 is remarkable. This is not overhyped niche tech
» Read Don’t let the AI go to your head …

Welcome to the league, PWHL Las Vegas and PWHL Hamilton! Check out this recent post from the Minnesota Frost on PWHL expansion increasing next year’s number of teams by three (including Detroit) meaning an expansion draft and free agency losses to fill three new rosters beyond first-year draft players and
» Read p.s. I’m also a trusted source for opinions on pro hockey …

I’m working on some new designs to celebrate the Semiquincentennial

A look at the life of a high-stakes homepage—that of my former employer Mitchell Hamline School of Law—in three parts. It’s always been a struggle between competing interests requiring tradeoffs, but it has become a landing page rather than a homepage.

Locals have a way of doing things and a way of saying things. Here’s your guide to pronouncing Minnesota, Wisconsin, and Iowa place names like a pro. Stay tuned I’m building a new tool designed to make becoming a communications pro fast and easy—especially for people who never wanted to
» Read Pronouncing Mahtomedi, Monticello, and Montevideo in the home of 3M …

I’m seeing some impressive works of art in these Olympics. And one big failure.

Duluth, MN Steve on social media Steve pointing Media-relations veteran and crisis-communications expert Steve Linders and I have taken our show on the road a little lately and found that there’s a real need out there for quick, helpful, communications-centric social media trainings, especially for: Cities Counties Law enforcement agencies
» Read A Quick Update from the Road …

I’ve got some great tools, rules, and ideas to help you avoid troublesome words, and crisis communications guru Steve Linders has some advice on how to handle a very public mistake.

Let’s get to the point, right away.

In Develop a Web Style Guide for Your Company I recommend using title case for page titles and sentence case for headings and subheadings within pages. If you are not sure about following that guidance, here I will make a reasoned case why you should.

Building on my article about developing a writing style guide, I show you my web style guide and recommendations for best practices in writing for web pages.

Here I give you my style guide that I use in my writing as an example of what I can help you develop for your organization.

We’re discovering how AI is changing how people search for and find information online. These are my early thoughts on the topic.